“Whether it's Carnival cruises or a casino in Las Vegas or a Chicken Guy, everybody wants to be with him. He represents wholesome and great value but he can turn his hand to any cuisine,” says Earl.
#GUY FIERI DINERS DRIVE INS AND DIVES TV#
“He does so much on TV that we all feel we know him. Fieri has reportedly been feeling magnanimous there, even leaving a $5,000 tip at a Miami Beach restaurant earlier this week. The ghost kitchen is Fieri’s third deal with Earl, who in 2017 hired Fieri to revamp the menu at a renovated Planet Hollywood location. In 2018 the pair started a new chain called Chicken Guy, which now has about a dozen franchises around the country selling chicken tenders, fried chicken sandwiches and fries, and recently they inked a deal for 15 more units in California. Earl predicts that Chicken Guy will soon be a nationwide brand, and he and Fieri are celebrating the brand this weekend at South Beach Food and Wine Festival parties. Earl, who once courted celebrities Bruce Willis, Arnold Schwarzenegger and Sylvester Stallone to invest in Planet Hollywood, says Fieri is a strong partner and that after just two months in business, the average Flavortown Kitchen order is $35. Flavortown Kitchen and Virtual Dining Conceptsįlavortown Kitchen is among Earl’s strongest delivery-only brands, despite the fact that Fieri uses his celebrity megaphone to mostly promote new episodes of the shows or Santo Tequila, a brand he owns with former Van Halen lead singer Sammy Hagar. Guy Fieri's delivery-only Flavortown Kitchen sells wings, fried chicken sandwiches and more. Other celebrity lines include weed-loving rapper Wiz Khalifa’s munchies-friendly snacks sold through Ordermark, a Softbank-funded competitor to Virtual Dining. Flavortown Kitchen is run by Virtual Dining Concepts, a startup founded by Earl, which also sells Mariah Carey’s cookies, Mario Lopez’s tortas and DJ Pauly D’s salami-heavy subs. Last year he joined the trend of celebrity-branded ghost kitchens when he started his delivery-only business called Flavortown Kitchen it now has 175 locations nationwide through low-volume kitchens owned by Planet Hollywood CEO Robert Earl.
#GUY FIERI DINERS DRIVE INS AND DIVES SERIES#
He was granted the honor at the same time as the late Julia Child.įieri has fronted 14 series on Food Network, still owns his original restaurants in Santa Rosa, California, and has his name attached to 80 kitchens worldwide. Two years later Fieri became one of just four chefs to have a star on the Hollywood Walk of Fame. Fieri was also the subject of a scathing and viral 2012 New York Times review of his Times Square location of Guy’s American Kitchen & Bar, which closed at the end of 2017. As a cultural icon, Fieri was frequently mocked by the late celebrity food and travel star Anthony Bourdain when he was airing on Discovery’s Travel Channel, after a stint on the Food Network.
Fieri made less than $1,000 an episode.īy 2010, Fieri was a rising network star, known for his spiky highlighted hair, backwards sunglasses and clothing featuring flames.
His six-episode series Guy’s Big Bite started off slow. Fieri got to the Food Network in 2006 after winning the chance to make his own show while competing on the second season of Next Food Network Star. His first restaurants focused on Tex-Mex food in Santa Rosa, California. He later studied cooking in Chantilly, France and attended the University of Nevada Las Vegas to learn about hospitality management.
The signing marks another milestone for Fieri, whose first food business was selling pretzels out of a stand at 10 years old. Planet Hollywood CEO Robert Earl (left) and Guy Fieri (right) open a new location of their chicken tender chain Chicken Guy.
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